9.Content Marketing Trends/impact
According to the latest research from Content Marketing Institute, the majority of B2B firms plan to increase both their content marketing budgets and content volume in 2015. This means that you not only need to create content, but your content has to deliver greater value than others in your space. You need to be comfortable giving away your best stuff. Top performing companies will include links to content in virtually every sales interaction. This only works if you have valuable content in the eyes of your customer.