In 1994 a new strategy emerged that was named Ford 200 Ford merged its Automotive Operation unit in North America with that of Europe in 1995 Again an important reason was to be more competitive and the duplication of engine models This meant fewer basic vehicle platforms as well as engine and transmissions Moreover the regional profit center concept was replaced by product-line concentration Specifically the Ford Automotive Operation consisted of five vehicle centers with world wide development for cars and trucks While four of the centers were in North America the European center was responsible for developing small and midsize automobiles Moreover the North American centers worked together with the europeans to develop