Recycling is the process of recovering any piece of a returned product that may contain value. This process encompasses a wide variety of activities, from cannibalizing entire subassemblies to extracting materials to resell as a commodity. Early literature in RL focused on recycling (Guiltinan and Nwokoye, 1975; Pohlen and Farris, 1992). In fact, some assert that RL has been most closely associated with recycling and environmental matters (Daugherty et al., 2002). Extracting value from the returned product, ensuring regulatory compliance, and investigating green implications are popular topics in recycling research. For example, a variety of case studies catalog firms that recover value from used products, such as tires, paper, paint, and beverage containers (Roy et al., 2006).