carry it out, and could really mean anything because “the best” is sufficiently vague.
This sufficient vagueness is critical because all followers can use their imaginative
interpretations to favor themselves, thus making the vision inclusive of all
organizational interests. Moreover, being the best professional retailer sounds
intuitively much better than being the best professional beverage retailers, which is too
specific (Tarnow, 1997). Thus, abstractness makes vision more appealing to all
followers.
Accordingly, the following proposition is formed for the relationship between vision
attribute of abstractness and organizational performance.
P3. Taking into account vision brevity, clarity, challenge, future orientation,
stability, and desirability or ability to inspire, a vision which is not a one-time,
specific goal that can be met, then discarded, increases the prospect of
improvements in organizational performance, because such an abstract vision
suggests a longer-lasting organization that is desirable to followers, and
encourages effective group formation to carry out the vision.