From the book of Gunter & Furnham, they explained about target marketing that helps the marketer identify opportunities successfully in marketing. Moreover, target market helps to identify the right consumer in each products in order to gets more market penetration than competitor. Gunter & Furnham defined three steps that find out the right consumers by divided market segmentation, market targeting and positioning. The market segmentation, they divided to the consumers behavior that show acts different each poeple.