Discounters
Discount and wholesale retailers are not very prominent in the five primary ASEAN markets, with the exception
of Makro in Thailand, even though the average household size is still relatively large and would seemingly
appeal to such formats. This is partly because shopping for bulk groceries or multiple items that last longer than
a week, is not a popular practice. When consumers are looking for discounted products, they simply purchase
private label products or wait for items to go on sale at hypermarkets and supermarkets.