However, differences do emerge when
we look at the response by market group. The Food Tourists are very much more interested in
information than other groups, and 25% would strongly value more information and 35%
would strongly value brand labelling. There are also age differences and socio-economic
differences. Interest in more information and branding and labelling grows with age and is
most common among A/Bs, (though this latter difference is not great).