1.New Entrant: moderate Small stores: easy Global stores: difficult Low switching cost
2.Industry Rivalry: high Matured market, substitutes and global players : intense competition
3.Substitute : high Cheaper fashion: cosmetics, accessorie s, or cutback due to recession
4.Supplier Power: low Many suppliers and cheap labor (Uniqlo has long-term relations with suppliers)
5.Buyer Power : high Many choices and low switching cost, but possible to establish brand loyalty Uniqlo’s Position