1. You are the Western regional sales controller, and the sales manager has asked for your help. A major California bank with over 200 branches has chosen to cancel the Xerox copier contract (annual lease revenue of over $1 million per year) due to pricing. The competition with a West coast assembly plant has made an offer 27 percent less than yours. You can. Make up 5-7 percent of the difference without materially affecting your budget. If the customer is to be preserved, you need pricing help from the factory. You call the US Customer Operations controller because the loss of sales revenue will significantly affect your budget. What are the options for Xerox, and how will such resolve the issue?