Steve Jobs ‘considered Apple car’ in 2008
Tony Fadell, former Apple executive, revealed in a recent interview that he and Steve Jobs occasionally talked about what an Apple-manufactured car could look like. The pair would chat informally about various features of the Apple Car and what they’d look like, from the dashboard to the seats to the type of fuel it could be powered by. Although in his follow up, Fadell stressed that the questions were purely hypothetical, and that Apple wasn’t actively developing a car in 2008.
Apple execs reportedly liked the idea of building a car, but decided in the end to allocate the company’s resources to other products that’d have a bigger impact on consumers around the world – the iPhone, and then three years later, the iPad.
However, Fadell did note that cars and iPhones have more in common than meets the eye: “A car has batteries; it has a computer; it has a motor; and it has mechanical structure. If you look at an iPhone, it has all the same things. It even has a motor in it,”.