NoSQL databases have a very different model. For example, a document-oriented NoSQL database takes the data you want to store and aggregates it into documents using the JSON format. Each JSON document can be thought of as an object to be used by your application. A JSON document might, for example, take all the data stored in a row that spans 20 tables of a relational database and aggregate it into a single document/object. Aggregating this information may lead to duplication of information, but since storage is no longer cost prohibitive, the resulting data model flexibility, ease of efficiently distributing the resulting documents and read and write performance improvements make it an easy trade-off for web-based applications.