Localization is now a main trend of multi-national companies’ development all over the world. It is a necessity for the globalization of multi-national companies and it has many benefits like reducing costs, avoiding culture conflits, gaining better reputations, winning more support from consumers and goernments and so on. The main reason why Unilever can develop itself into the world’s second largest daily consumer goods producer is her proper localization strategies in different countries. China is considered by Unilever as one of the most important market with the most potential. Therefore she localized employees over the country, built manufacturing base in Hefei, set up supply managemnt office and R&D centre in Shanghai, use local capitals, promoting local brands, lowering prices and using local ways of promotion. All these localization strategies together with their international management, Unilever’s brands become household names and part of people’s lives. And Unilever itself became the leader in this industry. Domestic companies are facing increasing pressure from multi-national companies like Unilever, especially when they are all localizing themselves in China. In order to become more competitive, domestic companies should corporate together to be more powerful, at the same time develop more core-competencies and also corporate with multi-national corporations.