An Orange Juice Label as a Microcosm of Society One facet of Herbert von Hundstein's theory of universality is that all components of culture, from obvious propaganda campaigns to written notes exchanged on refrigerator doors, are meaningful and representative of society as a whole. Von Hundstein writes in Kultur ist Alle; Alle ist Kultur, The most mundane may also be the most significant, for is our culture any less forgotten in the private conversations of two lovers. Culture does not exist in a vacuum: it permeates all like oxygen, and for that reason anything in existence is a product of its culture