8. Opportunity seeking.
Most people wait for the right opportunity to present itself. The true entrepreneur is
always on the lookout for yet another new opportunity. It is often just a matter of
perspective. There is the famous story (usually attributed to Joseph Bata) about the shoe
company who sends an employee to a country in Africa to ascertain if there is a market
for their shoes. The representative reports back, “There is no shoe market here. These
people don’t even wear shoes.” The boss, on hearing this news, exclaims, “This is
wonderful. No one has any shoes yet. What a huge opportunity!”
9. Problem solving.
When others focus on existing problems, entrepreneurs focus on possible solutions.
There is always a solution. There is always a problem. For most people, a problem is an
impediment. For the entrepreneur, a problem is an opportunity to discover or create a
better solution.