Shares of Boingo Wireless WIFI 0.70% , a provider of Wi-Fi hotspots (you’ve likely used it at airports) have risen more than 20% since McKeever revealed her campaign to amplify the company’s value in March. For Ides, the rewards have been even greater: Its investment has returned more than 55% since the firm began buying the stock in late 2015.
McKeever has made corporate governance a pillar of her strategy, and in doing so she has become known as a champion of boardroom gender diversity. After Boingo’s stock price lost nearly half its value since going public in 2011, McKeever sought to replace two members of the company’s board, which she criticized as “stale, pale, and male.” (On the cover of her presentation about the company, she quoted Cicero: “The Ides changed everything.”)