Economic
The United States is currently in a period of recession and stocks are trading at 52-week lows. However, technology companies like Google are relatively isolated because search and consequently internet-based advertisements have become a staple to the world society and economy. In fact, a recent Wired magazine article says that Google “looks particularly well-positioned to weather the downturn. Google’s focus on highly targeted, measurable advertising makes it more recession-proof than many other businesses in tech.” (Schiffman, 2008) The crucial need to stay informed and constantly connected keeps such services vibrant despite the parched surroundings.