Uncontrolled Event(s):
Although the Japanese market is wealthy, Starbucks is fiercely dealing with its competitors’ products that also include Starbucks lookalikes; the most known one is called Mt Rainier. Controlled Event(s):
Starbuck could successfully made partnership with a known Japanese maker and distributer called Suntory Ltd. France:
Uncontrolled Event(s):
Actually, the French consumers are ready to experience the sweetness brought by Starbucks; however, the French government is very strict when it comes to labor rights and benefits. This uncontrollable element made, Howard Schultz doubting if his firm can adapt to those restrictions and, thus, stay as much profitable as expected. Italy: