1. Manage responsible product groups to achieve sales, brand target with the given A&P budget Control
2. Implementation of marketing activities to the plan ,to be brand awareness
3. Work with advertising agency and distributor to implement and monitor effectiveness of A&P spending i.e. media, promotions, public
relations and event marketing
4. Initiate concept development for new products and continuously identify market opportunities and propose new product development within
the company’s objectives & resources, to serve the market need
5. Monitor progress in product launches; identify task success, program setbacks and failures,learning for future improvements