I think Martha has identified the best target market because the most women care about mice and women were the best target market for the Trap-Ease. These women often stayed at home and they should try to emphasize the children's safety. Families with kids should be the primary market segment of Trap-Ease seeing as it will probably be their largest. Mouse traps and poison pose a very large risk to infants and toddlers and caring mothers and fathers would probably happily buy a product which would better protect their children.