It is difficult to state definitely whether it is best for Murphy to expand its product line in New Zealand or attempt to export its present line of dishwashers and garbage pulverizers. Both actions are viable for a company that is growing and which has high quality products and is known for superior service. More detailed performance information about the company and more specific information about the market for its present product line are needed. In addition, the goals and objectives of Bryan Murphy, the Managing Director, need to be known