Sweet and savoury snacks posted a dynamic performance in 2014. While certain consumers cut down on unnecessary expenses, they still wanted to indulge themselves with snacks while entertaining/relaxing after a long working day. Manufacturers attempted to drive this performance by marketing and advertising activities as well as product innovation. It had a positive performance in 2014 with value sales of Bt31 billion The increasing demand among Thai consumers led to 11% current value growth making it attractive to both existing players and newcomers.