Females took advantage of a disadvantageous emotion and the brand managed to change a lifelong perception with a single two-month campaign.
– Total 153,098 people visited Envy Club’s Microsite, with 83.2 per cent of new visitors.
– 25,747 was the number of people revisit or about 16.8 per cent of visitors
– The number of total page views is 236,302 – Users spent 2:16 minutes on average
– Reached 500,000 fans by end of the campaign
– 15 per cent increase rate higher than previous period