To address these concerns, we devised survey questions specifi-cally designed to elicit the expressed willingness to pay among theuninsured for a comprehensive health plan. Existing data on theuninsured are generally limited in part because many respondentsmust be screened in order to yield a sample of uninsured peoplelarge enough to generate precise estimates, given that more than 80percent of Americans are covered by some form of health insurance.Fortunately, for a two - week period during the summer of 2008,the Gallup Poll included our questions in their ongoing survey of1000 individuals a day. We asked respondents whether they would