Focus Group Locations Face-to-face focus groups can be held in the client’s conference
room, the moderator’s home, a meeting room at a church or civic organization, or an office or hotel meeting room, to name a few. While all of these sites are acceptable, in most
instances the best location is a professional focus group facility. Such facilities provide
specially designed rooms for conducting focus group interviews.
Typically, the room has a large table and comfortable chairs for up to 13 people (12 participants and a moderator), a relaxing atmosphere, built-in recording equipment, and a one-way mirror so that researchers and the client can view and hear the discussions without being seen. Also available is digital video cameras that record the participants’ nonverbal communication behaviors.
Focus Group Locations Face-to-face focus groups can be held in the client’s conferenceroom, the moderator’s home, a meeting room at a church or civic organization, or an office or hotel meeting room, to name a few. While all of these sites are acceptable, in mostinstances the best location is a professional focus group facility. Such facilities providespecially designed rooms for conducting focus group interviews. Typically, the room has a large table and comfortable chairs for up to 13 people (12 participants and a moderator), a relaxing atmosphere, built-in recording equipment, and a one-way mirror so that researchers and the client can view and hear the discussions without being seen. Also available is digital video cameras that record the participants’ nonverbal communication behaviors.
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