What occurred in the logistics service industry was a radical shift from single function to multifunctional outsourcing. Integrated service providers(ISPs) began to market a range of logistics services that included all work necessary to accommodate customers, ranging from order entry to product delivery. In many situations the foundation of transportation and warehouse services was augmented by the performance of a wide range of special services. All related communication and financial administration are handled by a UPS call center. Thus, Nike has effectively outsourced basic logistics and related value-added service to UPS.