-The quality based on the meeting the standard that set. On the other hand, the quality in the service industry is the meeting of the higher need of the customers. The need of the customer is the sophisticated concept beyond the basic need of the people.
-The understanding of psychology helps the service industry to understand higher level customers’ needs in order to improve the customer satisfaction.
-The above answer shows the link between the psychology and the service industry. This kind of industry deals directly with people. It directly deals with the fundamental basic need of people. People have their needs and they concern with the idea that Service that they receive is important beyond the money that they spend.
-The successful business is the meet of the customer requirement.
-How to understand the customer requirement?