- Enter the mass market to achieve economies of scale • Localize as much as possible. • Develop a good-enough mentality. • Hire local managers rather than expatriates. • Make acquisitions that have strong business fit.
- Enter the mass market to achieve economies of scale• Localize as much as possible. • Develop a good-enough mentality.• Hire local managers rather than expatriates.• Make acquisitions that have strong business fit.Questions: