The appeal of telephone interviewing is multifaceted, because this method
has many practical advantages, most notably reduced cost, the possibility of
quick turnaround time, and the possibility of closer supervision of interviewers
to assure greater standardization of administration. Initially, telephone interviewing
had another unique advantage as well: the possibility of computerdriven
questionnaire presentation. With the advent of Computer Assisted Personal
Interviewing (CAPI), telephone interviewing’s edge in this regard is
gone, but this mode continues to maintain its other unique advantages and its
popularity in practice