DISTRIBUTION STRATEGY
The Company’s distribution model ranged from company-owned flagship stores to the company-owned concession at Harrods in London. The brand was also available in 45 multi-brand retailers and department stores across the world, such as Bergdorf Goodman and Neiman Marcus in the United States.
The company grew through various modes of entry such as licensing, partnerships, third-party distribution and company-owned stores. Each market presented different opportunities and challenges, and thus required a customized business strategy including the selection of the most suitable partners and entry mode. For example, ES licensed its name so that it could be applied to accessories to complement the company's product offerings.
ES had forged privileged international relationships. Always available for customers, whether in the Middle East, Russia or the West Coast of the United States, ES offered impeccable service while respecting each woman’s desires. With an expert eye for detail, Saab made it a point of pride to ensure that each customer was completely satisfied.