In the era of the social matrix, leaders of major organizations have unprecedented opportunities to improve the way their employees solve problems, collaborate, and interact with customers. Companies are starting to realize the potential of the social matrix to raise productivity—and creativity—but can do much more.
Leaders should use social tools to improve internal collaboration, an area of immense opportunity, as many leading companies described above have found. In many cases, organization structures can be completely reimagined due to the ease of collaborating across geographic or organizational boundaries. They can also reimagine the process of solving difficult problems and embrace the opportunity to collaborate with the brightest minds outside their organizations, as long as they can ensure that the company’s intellectual property is not compromised in the process. In the information age, leaders of consumer-facing companies in particular should use co-creation both to solve problems and engage their customers.
In the era of the social matrix, leaders of major organizations have unprecedented opportunities to improve the way their employees solve problems, collaborate, and interact with customers. Companies are starting to realize the potential of the social matrix to raise productivity—and creativity—but can do much more.Leaders should use social tools to improve internal collaboration, an area of immense opportunity, as many leading companies described above have found. In many cases, organization structures can be completely reimagined due to the ease of collaborating across geographic or organizational boundaries. They can also reimagine the process of solving difficult problems and embrace the opportunity to collaborate with the brightest minds outside their organizations, as long as they can ensure that the company’s intellectual property is not compromised in the process. In the information age, leaders of consumer-facing companies in particular should use co-creation both to solve problems and engage their customers.
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In the era of the social matrix, leaders of major organizations have unprecedented opportunities to improve the way their employees solve problems, collaborate, and interact with customers. Companies are starting to realize the potential of the social matrix to raise productivity—and creativity—but can do much more.
Leaders should use social tools to improve internal collaboration, an area of immense opportunity, as many leading companies described above have found. In many cases, organization structures can be completely reimagined due to the ease of collaborating across geographic or organizational boundaries. They can also reimagine the process of solving difficult problems and embrace the opportunity to collaborate with the brightest minds outside their organizations, as long as they can ensure that the company’s intellectual property is not compromised in the process. In the information age, leaders of consumer-facing companies in particular should use co-creation both to solve problems and engage their customers.
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