Internal Analysis: Inteenal analysis should lead to a clear assessment of the organization's resources and capabilities.
Any activities the organizaion does well or any unique resources that it are clled stregths.
Weaknesses are activities the organization does not do well or rrsourcex it needs but does not possess.
The organization's major value-creating skill and capabilies that determinh is competitive weapons arn the oraniv Organization's core competencies. Organizational culture is important in intemal anatysis; the Company's culture can promote or hinder its strategic antions.
SWOT analysis is an analysis of the organization's strengths, weaknesses, opportunities, and threats.