2. The company will reduce the time it takes for products to go from the design phase to store shelves.
The average turnaround from design to store shelves is about 18 months, which prevents Adidas from capitalizing on emerging fashion trends, according to The Wall Street Journal.
The company says it is working on reducing the turnaround time to six months.
Moving production closer to main markets through the use of automation would cut out at least six weeks, which is how long it takes Adidas to ship products from Asia to Europe.