BLOOMING FROM SUMMER TO FALL, THE PLANTS WILL THRIVE IN FULL SUN AND GROW FROM ONE TO FOUR FEET IN THE FLOWER GARDEN. THE STRAWFLOWER CAN BEHAVE AS A SHORT-LIVED PERENNIAL IN ZONES 8-11, RETURNING RELIABLY FOR TWO TO THREE YEARS. IN MOST REGIONS HOWEVER, GARDENERS START STRAWFLOWERS FROM SEED EACH YEAR. THE ANNUAL PLANTS GROW BEST IN REGIONS WITH HOT SUMMERS, SO IF YOU HAVE COOL SUMMERS TRY GROWING THE SIMILAR LOOKING CALENDULA INSTEAD.