I used to own a little clothes shop, but it was in a back street, away from the town centre, so we didn’t do very well. One day, I went to my supplier, and bought a hundred leather jackets for fifty pounds. They were seconds, with broken zips and holes in the lining. Then I put an ad in the paper saying that I was selling leather jackets for a pound each. I could have sold them for more, but I wanted the publicity for my shop. Five days before the sale, I saw a girl sitting on the street outside the shop. She was waiting to buy a jacket! On the morning of the sale, there were about 800 girls in the queue, and we only had a hundred jackets!