One of the earliest romance novels was Samuel Richardson's popular 1740 novel Pamela, or Virtue Rewarded, which was revolutionary on two counts: it focused almost entirely on courtship and did so entirely from the perspective of a woman protagonist. In the next century, Jane Austen expanded the genre, and her Pride and Prejudice is often considered the epitome of the genre. Austen inspired Georgette Heyer, who introduced historical romances in 1921. A decade later, British company Mills and Boon began releasing the first category romance novels. Their books were resold in North America byHarlequin Enterprises Ltd, which began direct marketing to readers and allowing mass-market merchandisers to carry the books.