According to a recent Etsy buyer survey, the majority of Etsy buyers are also makers themselves, a finding that’s supported by the ongoing popularity of do-it-yourself kits and supplies on the site. Knowing that people at all crafting levels are excited to be makers gives you an excellent opportunity to stock your shop with beginner-friendly packages and tutorials, says Emily Bidwell. A low-risk way to try your hand with DIY is by listing a digital file of a pattern in your shop to appeal to those craft-inclined shoppers.