Introduction
Even Levi would say the number one leadership position in the market denim Thailand for many years. But it is undeniable that Levi being a succession of "old" to possess.
The market
Fuse the old with the same target group is beset Levi in many countries around the world. Doreen sales down nearly half over the past year, Levi made to adjust marketing strategies,and Add an executive marketing department took control of the game, Levi from now.
Conclusion
Levi turned to marketing activities that Levi had never done before. Only by choosing to walk the show's female star Levi's brand and model to model. I believe that celebrities create a stronger impact model.