Last year's report noted the profusion of logo series designs. And though they were a family of marks, each differed in design and content. This year finds the continued proliferation but with the variation occurring in the surface or technique used to draft the logo. All members are still in the same family, but the variations make the units less like siblings and more like cousins.
Variants used on these series may be for trivial variety, or they may be part of a precise matrix to help code or convey specific information. Whichever the plan, the idea of building a system that is flexible and maintains diversity allows for ready identification, but it recognizes a need to buck uniformity. This can create longevity for a program designed to build equity as consumers gain familiarity with it, yet change with the vagrancies of style through modification of surface and technique.
Bill Gardner is principal of Gardner Design and creator of LogoLounge.com, a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more.
Last year's report noted the profusion of logo series designs. And though they were a family of marks, each differed in design and content. This year finds the continued proliferation but with the variation occurring in the surface or technique used to draft the logo. All members are still in the same family, but the variations make the units less like siblings and more like cousins.Variants used on these series may be for trivial variety, or they may be part of a precise matrix to help code or convey specific information. Whichever the plan, the idea of building a system that is flexible and maintains diversity allows for ready identification, but it recognizes a need to buck uniformity. This can create longevity for a program designed to build equity as consumers gain familiarity with it, yet change with the vagrancies of style through modification of surface and technique.Bill Gardner is principal of Gardner Design and creator of LogoLounge.com, a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more.
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