I was recently engaged in a job search in the VOC and CX space. Among other tools, I used Google Alerts and Simply Hired saved searches (which emailed me new postings every morning) with keywords to target my search results. One of the observations I made throughout this search was the very misleading job titles that are being used to describe certain positions. I saw postings for jobs with titles such as Director of Customer Experience or Vice President of Customer Experience, which to me would have been golden. Except... these titles were being used to describe positions that oversaw customer service or technical support departments. When did "Vice President of Customer Service" go out of style? Because one of my search keywords/phrases was "Customer Experience," I also happened to spot other Customer Experience titles, like Customer Experience Associate. Companies were using that title to refer to their store associates or sales clerks. That's not really appropriate, either.