eWith the above results, the video has entered the Mashable Top 100 of most shared ‘commercials’ EVER and is still climbing… Also, the video is the most shared Bond related ad and got us in the Top 3 YouTube search results of ‘007’ leveraging the association with “Skyfall”.
Using members of the public in a common place like a rail station delivered great participation and real emotions that resulted in content with a strong emotional resonance. And let’s be honest: who hasn’t dreamed of rushing through a busy station in true Bond style… To us this video is a great example of the power and productivity of strong & relevant content to drive ‘brand love’.