Frustrations with the Lack of a Work/Life Balance
An unfulfilled work/life balance will be a widespread source of consumer stress in 2014. Many believe that mobile connectivity is blurring the work/leisure divide, creating more stress while others believe it may relieve pressure on working consumers. According to Euromonitor International’s 2013 Global Consumer Trends Survey, two-thirds of consumers say they are actively trying to simplify their current lives. While the majority of consumers make financial security concerns a priority, others are questioning personal and career satisfaction and goals, and opting for simpler living.