Blue Ocean Strategy is not a one-time process. It is a strategy tool that becomes embedded in an organisation to ensure sustainability.
It offers a revolutionary approach to strategic thinking, which has previously been dominated by head to head competitive-based strategies focused on zero sum gain, in commoditised markets with shrinking margins and lessening profits.
We encourage you to read the book, available in bookstores globally and online. But as the only trained, qualified and officially licensed network of Blue Ocean Strategy consultants in Asia Pacific, there is a lot we can teach you beyond what you will absorb from the book.
- See more at: http://www.blueoceanstrategyaustralia.com.au/what-is-bos/#sthash.XN8fjzYL.dpuf