Digital World
1. Value chain transparency
New technologies will increase demand for transparency
of companies’ complete value chain, from sourcing to
packaging and distribution. Only those companies that can
show a sustainable value chain will be competitive in the long
run. Value chain transparency is not only a critical enabler for
improved supply chain agility, it also links different domains
that currently are often disconnected, such as B2B, B2C,
C2B and C2C.
In the context of today’s rapidly evolving digital world,
a number of critical questions related to value chain
transparency need to be considered, including how to
leverage the connected – or “smart” – environment for a
new quality of individual customer service, how to ensure
consumers get the “right” information, how to ensure a
consistent experience for consumers and how to share
stewardship of master data.