Neither Google’s users nor its advertisers were locked into Google.For users, other search
engines were literally one click away, and there were no costs to switching search engines.
Google’s advertisers typically advertised in multiple places, both online and offline. The company
competed to attract and retain content providers (Google Network members, as well as
other content providers for whom the company distributed or licensed content) primarily based
on the size and quality of Google’s advertiser base. Google’s ability to help these partners generated
revenues from advertising and the terms of the agreements. Since 97% of Google’s revenues
were generated from advertising, this placed the company in a tight position if any
advertising contracts were to dissolve or diminish in growth. However, Google was reliant on
strong brand recognition and its brand identity.7
Legal and
Neither Google’s users nor its advertisers were locked into Google.For users, other search
engines were literally one click away, and there were no costs to switching search engines.
Google’s advertisers typically advertised in multiple places, both online and offline. The company
competed to attract and retain content providers (Google Network members, as well as
other content providers for whom the company distributed or licensed content) primarily based
on the size and quality of Google’s advertiser base. Google’s ability to help these partners generated
revenues from advertising and the terms of the agreements. Since 97% of Google’s revenues
were generated from advertising, this placed the company in a tight position if any
advertising contracts were to dissolve or diminish in growth. However, Google was reliant on
strong brand recognition and its brand identity.7
Legal and
การแปล กรุณารอสักครู่..