So what does creativity have to do with this? Due to the changes already mentioned, it is obvious that one has to be creative in various ways: firstly by linking culture with tourism in order to find additional sources of financing because of the growing cuts in public expenditure for culture; secondly, by generating tourism income in a rather narrow specialized market of cultural tourists; and thirdly, by enhancing the experience for postmodern tourists, which is one of their main requirements while travelling. It can be argued that the most creative tourism develops out of the need to enhance the experience for travellers by creating a participatory form of cultural tourism