With this model, pregnancy may be conceptualized as a powerful “teachable moment.” Pregnancy provides an immediate and personal experience with risk that is related to the health of the mother and baby and enhances the perceived value of healthy eating and exercise.Moreover, the emotional responses that surround pregnancy may also make it an opportune time to initiate change. Emotional responses are thought to influence an individual's judgment about the significance and meaning of an event.Pregnancy may prompt feelings of elation and fear about the well-being of the fetus, which may motivate women to change their eating and exercise habits.