According to the results, food quality is the main driver of consumers’ functional food preference (Factor 1).
A Hungarian consumer makes rational decisions; he or she wants to know that he ‘‘gets value for his or her money’’.
He or she looks for bargains; he or she wants the highest possible value for the least money.
The preferences of flavor, aroma, and freshness are also adoptable often even to health in this life approach.
Individuals thinking in such a way appreciate eating for its culinary delight; they even love to hear praise of food they have prepared themselves.
These people’s aim is safety and they follow infallible recipes that guarantee success in the family and among friends.