Grunge Chic
The first mention of grunge in the fashion industry was in Women's Wear Daily on 17 August 1992: "Three hot looks-Rave, Hip Hop and Grunge-have hit the street and stores here, each spawned by the music that's popular among the under-21 set." The style that had begun on the streets of Seattle had finally hit New York and was heading across the Atlantic. Later that same year, Grace Coddington (editor) and Steven Meisel (fashion photographer) did an eight-page article and layout for Vogue with the help of a Sub Pop cofounder and owner Jonathan Poneman: "Flannels, ratty tour shirts, boots, and baseball caps have become a uniform for those in the know, and their legions are growing" (p. 254). The fashion machine was drawn to the utilitarian aspects of grunge as well as the juxtapositions of textures and the old against the new. Marc Jacobs is credited with bringing grunge to the runway with his spring 1993 collection for Perry Ellis. He was later followed by such designers as Calvin Klein, Christian Francis Roth, Armani, Dolce & Gabbana, Anna Sui, and Versace who all came out with layered and vintage looks made out of luxury fabrics.