Gain New Customers
As S.Chuchai has no online channel, the company loses a group of customers who tend to use the Internet to find and purchase of goods. To going online will help the company to reach customers more easily and also to sell products. Moreover, S.Chuchai can also update news or provide useful information to customers more easily. The company can build a strong relationship between customer and products through an activity on Facebook Fan page. This will helps company to get more royalty from customers.
Overcome Geographical Limitations
E-Commerce will reduce the limitations of geographical because customers can access and simply place orders from anywhere then good will sent to their place directly (Office, Home, Etc.). Customers can be purchase at any time because the site has no time to close, no need to worry about the closing day or holiday. In addition, some customers like to place an order via website because they want to avoid traffic congestion or weather problems like rain or flooding.
Low Investment Cost
As the technology is growth, the cost of building E-Commerce is low. Many providers such as, Yahoo can helps the company easily creates an E-Commerce site by purchase yearly fees and select a template to use for website, then the company can distribute product in more channel. In addition, The website does not need to hire employees like a physical shop; helping companies to avoid a problem from bad staff, no new intern problem, and do not have to pay wages.
Low Barrier to Entry
Anyone can entry to E-Market. There is no a tariff or trade barriers, just build a website.
Moreover, while the domestic market, even during the second half of the year the first may be fixed because consumers do not have the influence but in the last half of 2015 and continuing into the first quarter of the year 2016 is golden opportunity in 10 years that will expand the market after the government has a policy to stimulate the economy in the projects of the value of 2 billion baht.2 The furniture industry was supported by the depreciation of Thai Baht and government's economic policies that give supports to the SME businesses for about 1 hundred billion Baht and 10% Tax deduction so that Thai SMEs can reach the pool of fund easily. These policies help in increasing the demand for the furniture.
nstant transactions
The transaction in E-Commerce site will be completed after the customer has cleared the payment immediately or at most two to three days only, through the banking system. This will help company to collect money faster and no need to waiting for the check to clear.