3. The research methodology
The research highlights issues regarding to use e-commerce service by the population of Resita, starting from the
frequency of using it and addressing issues related to payment or security and the trust of e-commerce sites. Thus, it
is possible to break the barriers of space and could make orders worldwide.
By the type of information resulted from the research, is a quantitative research, and after the venue is a field
research.[7]
In order to achieve an efficient study is needed firstly a research program, establishing the stages and the required
resources in order to achieve the optimal research and obtaining the most important information necessary for the
decision.
The study was conducted in two parts, a qualitative study and the stage that provides representation in the results
and formulating conclusions, the quantitative study. But, as the information obtained from an unrepresentative
sample can not be extrapolated to the entire population, the results ate merely hypotheses to be validated, we
considered appropriate to present only the quantitative survey, the results of the qualitative study will be statistically
analyzed in terms of correlation and regression analysis, the normal distributions and unvariate analysis.
The quantitative study covers the following stages: the constitution of the sample, the determination of the size,
writing the questionnaire, the administration of the sample, processing and analyzing the obtained data, writing the
synthesis report.
As a form of research we used the survey: individual structured, based on a questionnaire consisting of 13
questions, all closed. The questionnaire contains 10 questions of content and 3 of identifications the interviewed
person.
The purpose of research is to study the extent to which the people, who are living in Resita, are using online trade
in procurement and how they see the online shopping.
The research objectives were to highlight the types of Romanian sites for shopping, the frequency with which the
people who are living in Resita runs Internet shopping, highlighting the factors which prompted the people to buy
online, presenting the method of payment, of the type of products chosen from e-commerce sites, highlighting the
ways in which online stores attract shoppers, suggestions for improving the visibility and establishing limits that
would remove the consumer from the online environment.
The community consists of people who are living in Resita.
To fulfill the research objectives as accurately, we chose to retrieve information by an interview using a
questionnaire with predetermined questions administered by the interviewer.
The sample was composed of 366 people, taking into account a probability of 97% results guarantee, given a
margin of error of 3%.
The information was collected during December 2012-January 2013, being processed, analyzed and interpreted
in the following period.
Corresponding to the method of harvesting information was developed a questionnaire as a tool for gathering
information, consisting of 10 content questions and 3 of identification.
Taking into account that the objective of our research is to measure the familiarity degree of the people who are
living in Resita with online shopping, I consider appropriate as embodiment of the research, the survey done on a
representative sample of the population of Resita. The representativeness of the sample is given by the sampling
method used and the sample size determines the accuracy of the results obtained from the survey.[8]
Generally, the assumptions made during the qualitative studies are validated through the quantitative studies. For
this can be used the survey, that means a survey in order to know the characteristics, the opinions of a given
population, interrogating a limited number of its members, that means a sample.[9]
To reduce the risk determined by the relative freedom of the investigators, in the case of respondents, sampling
by quotas to poll associated with the areolas survey (geographic) that ensure the representativeness of Resita. The
questionnaire was composed only from the population of Resita.